Privacy Policy
Last updated: June 2026
JustFitFuel ("we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit or make a purchase from justfitfuel.com.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect the following personal data:
- Identity data: name, username
- Contact data: email address, phone number, billing and delivery address
- Transaction data: details of products purchased and payment information (processed securely via Shopify Payments)
- Technical data: IP address, browser type, device information, and cookies
- Marketing data: your preferences for receiving marketing from us
2. How We Use Your Information
We use your personal data to:
- Process and fulfil your orders
- Send order confirmations and delivery updates
- Respond to customer service enquiries
- Send marketing communications (only where you have given consent)
- Improve our website and customer experience
- Comply with legal obligations
3. Legal Basis for Processing
We process your data on the following legal bases: contract performance (to fulfil your order), legitimate interests (to improve our services), legal obligation (to comply with applicable laws), and consent (for marketing communications).
4. Sharing Your Data
We do not sell your personal data. We may share it with trusted third parties including:
- Shopify (our e-commerce platform and payment processor)
- Delivery and logistics partners
- Email marketing platforms (where you have opted in)
- Legal or regulatory authorities where required by law
5. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for 7 years for accounting purposes.
6. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request erasure of your data
- Object to or restrict processing
- Data portability
- Withdraw consent at any time
To exercise any of these rights, please contact us at our contact page.
7. Cookies
We use cookies to improve your browsing experience and analyse site traffic. You can manage your cookie preferences through your browser settings. For more information, please see our Cookie Policy.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please get in touch. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.